In the auto transportation industry, there are mainly three types of auto transportation companies: auto transportation websites, auto transportation brokerages, and auto transportation carriers. In this article, we’ll break down these different auto transportation companies and talk about which type of company does what, and how they help you when it comes to figuring out all your auto transportation needs.
We’ll start with auto transportation brokerages. These types of auto transportation companies are vital in the auto transportation industry - without auto transportation brokers, most freight just wouldn’t get moved. Auto transportation brokerages are the auto transportation companies that work strictly out of an office, booking freight for customers and finding loads for auto transportation carriers to haul. The auto transportation industry is very symbiotic, which many people don’t seem to understand; without auto transportation brokerages, chances are that auto transportation carriers wouldn’t have the time or the money to find customers, and therefore wouldn’t be spending a ton of money on advertising their auto transportation company on the internet like auto transportation brokerages and websites can.
Auto transportation carriers are the actual haulers for your vehicle. These auto transportation companies are obviously the life-blood of the industry - if auto transportation carriers weren’t hauling cars, there would be no auto transport. However, auto transportation carriers are often too busy driving and moving their loads to get paid that they don’t have time to always be at a computer to see which customers are calling them or asking about how much auto transportation would cost, so most of the time they simply utilize the auto transportation brokerages to find them freight, then will call up those auto transportation brokerages when they have the time.
To coordinate, auto transportation companies will use an online load board. This allows auto transportation brokerages to post freight that customers book with them, and it allows auto transportation carriers to find said freight and call up those brokerages to book it. It’s a great system that has been working for over a decade.
Auto transportation websites, our third and final type of auto transportation companies, are companies that strictly get customers free quotes from auto transport brokerages. Many auto transportation brokerages are only a few employees big - they are relatively small companies. Therefore, many of them don’t have the capital to advertise online, so they utilize auto transportation websites to sell them leads and get them in contact with people who are looking for auto transportation quotes. Many auto transportation websites will offer anywhere from seven to ten auto transportation quotes for free, and then those auto transportation brokerages will pay those websites a monthly fee for all the leads they send them.
Auto transportation websites are run for no more than their hosting costs and any extra labor for search engine optimization - but that’s an entirely different subject. Needless to say that those auto transportation websites are incredibly important in the auto transportation industry. |